Ingredient Philosophy

We believe in ingredients that have earned their place: well studied, gentle enough for daily use, and chosen for what they do for your skin rather than how they sound on a label.

Rice

A long-standing staple of Korean skincare. Rice extracts and rice bran water help soften, hydrate and support a brighter, more even-looking complexion. You will find rice across our cleansers, essences and sunscreens.

Ginseng

Rich in naturally occurring compounds valued for revitalising tired-looking skin. Ginseng is at the heart of our Revive range, often paired with retinal or snail mucin for firmness and bounce.

Centella Asiatica

A soothing botanical known for calming skin that feels stressed, irritated or reactive, and for supporting the skin barrier.

Propolis

A resin collected by bees, prized for its nourishing and balancing properties. It helps skin look healthier and more radiant, especially when combined with niacinamide.

Green Plum

A gentle source of natural fruit acids. Green plum helps refresh and smooth the skin's surface, making it a good match for daily cleansing and toning.

Red Bean

Used for its refining effect on pores and excess oil, while keeping the skin comfortable and hydrated.

Our rule of thumb

Barrier first, actives second. A strong, well-hydrated barrier makes every other step of your routine more effective, so that is where we always begin.